How a simple collage editor evolved into a mini-Figma for smart shopping It started as a basic side project. I wanted to design a clean, intuitive editor for creating visual moodboards. But during the UX research phase, it hit me: static images are a thing of the past. People are exhausted by the chaos of marketplaces, option paralysis, and dropping endless screenshots into messenger group chats just to plan a shared purchase. That’s when the concept completely shifted. We brought the mechanics of Figma’s endless multiplayer canvas into the lifestyle space and created IZZZY AI Capsule — https://izzzy.fun/